Everybody wants—EstÉe Lauder
a little luxury in life.
In 1946, Estée Lauder founded a new company based on the unshakable belief that every woman can be beautiful.
Soon she introduced a creme of creams, a “goldmine of beauty” to bring out the best in her most discerning customers. She held nothing back, infusing her secret blend with some of the world’s costliest ingredients, and science’s most powerful advances.
She called it Re-Nutriv.
You’ll call it extraordinary.
From the first moment,
Re-Nutriv was exceptional
From its remarkable ingredients to its extraordinary efficacy to its elite price, Re-Nutriv was the world’s first true luxury skincare collection.
Re-Nutriv even came in a golden jar, reflecting the richness and importance of the precious creme inside.
The Re-Nutriv lifestyle
has always been elegant
and sophisticated.
Constant Innovation. Enduring Luxury
With each new addition to the collection, Re-Nutriv
transforms the world’s perception of what a skincare
or makeup formula can achieve. This ongoing
success is based on three principles originally
established by Estée Lauder herself:
The most precious ingredients.
The most innovative
science and technology.
An unsurpassed sensory experience.
1956
Estée Lauder introduces the world
to her Re-Nutriv Creme. Only the
best of the best will do.
The Creme is so special that the formula is kept secret and is created in a private facility. The provocative headline asks, “What makes a creme worth $115?”
1960s & 1970s
The Re-Nutriv collection expands, searching out new technologies
and indulgent treatments.
Re-Nutriv Lotion and Lightweight
Re-Nutriv Creme deliver all the luxury
of the original formula in lighter textures.
1980s & 1990s
As cosmetic science becomes more advanced—thanks in part to breakthroughs at Estée Lauder Research—new
Re-Nutriv collections are introduced.
Extra Rich Liquid Re-Nutriv, Re-Nutriv Firming Plus for Face and Throat and more gain loyal followers around the globe.
1997
Evelyn H. Lauder commissions the creation of the next generation of Re-Nutriv, and Intensive Lifting Creme is born.
An instant success, it is followed by an
Eye Creme and Serum, as well as a complete collection of specialists.
2002
Re-Nutriv Ultimate Lifting Creme is the first skincare product to use Resveratrol, now recognized as one of the most potent anti-aging ingredients ever discovered.
2005
Re-Nutriv Ultimate Lifting Serum promises “virtual immunity” from visible signs of aging. This serum ushers in powerful OGG1 enzyme technology to help reduce the look of past damage.
2008
The Youth Molecule is introduced
as the key ingredient in Re-Nutriv
Ultimate Youth Creme.
Inspired by research into “longevity genes,” the Youth Molecule is a remarkable technological breakthrough for youthful skin.
2010
Re-Nutriv introduces the extraordinary Life
Re-Newing Molecules™. Inspired by the field of epigenetics, this infusion helps repair, recharge, and restore skin’s energized, radiant appearance. 38 patents pending worldwide.
Today
You are invited to indulge your skin in ultimate comfort with the latest from Re-Nutriv: Replenishing Comfort Collection.
Luxury Milestones
Over 50 years of “firsts“
