Joan Smalls

Beauty is self-confidence and self-assurance

Meet our model

Joan Smalls


Fashion Week Skincare

Advanced Night Repair
every night, and in the morning
before a day of shows.

Always In My Handbag

Sumptuous Extreme Mascara—there
is no better tool for a quick touch-up!

Autumn Wardrobe Essential

An amazing pair of heels.

How it all started

Raised in Puerto Rico, Joan dreamed of walking the runway after she realised she had the right body frame for modeling. True to her own prediction, Joan made her high-fashion debut in January 2010 when she was featured as the exclusive model for Ricardo Tischi’s Givenchy Autumn/Winter 2010 Couture Show.

Hailed the “breakout beauty of the modern age,” Joan has already appeared in 40 different shows for the 2010 season.

Joan’s career

In such a short period of time, Joan has already graced the catwalks for famous designers including Marc Jacobs, Prada, Gucci, Louis Vuitton and more. She also has quickly become a favourite among top fashion photographers including, Mario Testino, Steven Meisel, Patrick Demarchelie, Mikael Jansson, David Sims and Craig McDean.

Representing estée lauder

Joan Smalls brings a fresh new face to Estée Lauder campaigns in skincare and makeup.

“Joan’s smile, warmth and positive energy are perfect for the Estée Lauder brand,” said Aerin Lauder, Style and Image Director, Estée Lauder.

Illuminating Perfecting Primer Pure Color Gloss in Berry Lush Double Wear Stay-in-Place Makeup