Beauty: having a moment


Take skincare customisation to the next level by targeting
different parts of your face with the right masks.

One-size-fits-all just doesn’t suit us. After all, being in the beauty industry means we can test, try and experiment to our hearts’ content, and the Estée Stories team is always on the lookout for new ways to mix-and-match, whether it's in our makeup, fragrance, or even skincare. That’s why we’re loving the new trend of multi-masking, which is exactly what it sounds like—applying various masks to different areas of the face to treat multiple skin needs.

What makes this ritual so amazing is that you can effectively spot-treat wide swaths of your skin, all at the same time. Say your chin and jawline is prone to breakouts: slather that area with a clarifying, detoxifying formula like Clear Difference Purifying Exfoliating Mask. But you might not want something so heavy-hitting on naturally drier areas like your cheeks; instead, give them an infusion of moisture with an ultra hydrating, radiance-inducing formula like Revitalizing Supreme Global Anti-Aging Mask Boost. Finally, tackle pores and your typically oilier T-zone with a light clay mask, like NightWear Plus 3-Minute Detox Mask, which will help to restore a smooth, glowy surface where skin tends to become most dull.

Not only does this save you time, but it helps the collection of masks you already have (admit it—you’ve got some long-forgotten ones lingering in the back of your medicine cabinet) serve an all-new purpose and last even longer. Switch up the cocktail anytime your skin throws another curveball your way. And it goes without saying that, not unlike our Advanced Night Repair PowerFoil Mask, multi-masking makes for an epic Instagram selfie.

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