Face Makeup

Finding the best makeup products starts with identifying your specific needs. Booking a free 1-on-1 Virtual Consultation and take advantage of our Live Chat. You can also take quizzes and check out our Trend Report for more makeup inspiration!

To get you started, make sure to shop best sellers from foundation to lipstick including Double Wear Stay-in-Place Makeup, Double Wear Flawless Wear Concealer, and more.

Foundation acts as a base to build upon, smoothing out imperfections and blending in with your natural skin tone. On the other hand, you use concealer to target specific areas such as blemishes, dark circles, or breakouts.

Something to remember when considering, "What is the difference between concealer and foundation?" is the order of application. It's recommended you use foundation first and then correct any uneven areas using concealer. While it's possible to do it the other way around, that might smudge the concealer, forcing you to reapply it. A beauty expert can help you pick the best shade and formula for your skin’s needs.

The best foundation for you depends on your skin type and skin concerns. From oily skin to dry skin to combination skin, we have a full assortment of foundations for you to choose from in various finishes and levels of coverage. We’ve made it super easy for you to find your perfect shades and formulas, right from home! Use our Foundation Finder, book a free virtual consultation or use our virtual try-on tools to find your perfect foundation or lipstick shade and formula.

It's generally accepted that the best order to apply makeup is: start with primer for a smooth base, then apply foundation for a flawless canvas. Followed those with concealer to cover blemishes and correct dark circles, then with powder for the finishing touch to prevent shine and keep your makeup in place. We recommend using our best-in-class brushes to apply makeup seamlessly for an airbrushed effect.