Make the moment.NEW PURE COLOR LIPSTICKStatement-making shades. A match for every power move. Striking colour. Long-wearing. Lip-adoring.SHOP NOWOn Grace Elizabeth: Thrill Me Home Makeup Pure Color Collection Pure Color New Crystal Baby Pure ColorCrystal Lipstick Brilliant, lip-adoring color. Crystal shine finish. New Carnal Pure ColorCreme Lipstick Refill Creme refill for long lasting Pure Color Lipstick. Divine Crystal Pure ColorRevitalizing Crystal Balm Mood-boosting shades. All-day lip plumping hydration. New Second Glance Pure Color ExplicitSlick Shine Slim Lipstick Made to dare. Explicit color. High-intensity shine. Knowing Pure ColorMatte Lipstick Striking, longwear color in velvety Matte finish. New Persuasive Pure ColorHi-Lustre Lipstick Striking, longwear color in shimmering Hi-Lustre finish. New After Hours Pure ColorMatte Lipstick Refill Matte refill for long lasting Pure Color Lipstick. Eccentric Pure ColorCreme Lipstick Striking, longwear colour in dimensional Creme finish. 935 Shock Me Pure ColorWhipped Matte Lip Color with Moringa Butter Light as air. Lip loving care. Liquid lip goes whipped. 220 Pink Kiss Pure Color EnvySculpting Blush A rush of fresh, radiant colour for cheeks. The Lipstick LineupFind your lip-loving formula & finish.FinishCoverageWearFeelBenefits Pure Color Explicit Slick Shine LipstickHigh-ShineFull coverage8-hour long wearSmooth, creamy, comfortablePlumps, hydrates, nourishes, conditionsExplicit color in one swipeSHOP NOW Pure Color Explicit Silk Matte LipstickSilk MatteFull coverage12-hour long wearSilky smooth and creamyExplicit color in one swipePrecise applicationSHOP NOW Pure ColorMatte LipstickMatteFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCreme LipstickCremeFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorHi-Lustre LipstickHi-LustreMedium coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCrystal LipstickCrystal ShineMedium coverageLong-wearingCreamy, comfortableA cult favoriteSHOP NOW Pure ColorCrystal BalmSheer BalmSheer, buildable coverage10-hour long wearCreamy, comfortableAll-day lip plumping hydrationA hint of glowing colorSHOP NOW Pure ColorWhipped Matte Lip ColorVelvet MatteFull coverage12-hour long wearLightweight, powdery, non-stickyInfused with the nourishing benefits of Moringa ButterSHOP NOW Some of Our Favourite Posts#PureColor
