Inspiration: Conversations with Aerin

Aerin on Evelyn’s Legacy

Our Style and Image Director and the Founder
and Creative Director of AERIN talks about her late aunt,
the visionary Evelyn H. Lauder.

Evelyn had amazing passion for raising awareness and funds for breast cancer research. She never stopped pursuing her dream to find a cure and travelled all over the world making this dream a reality.
—Aerin Lauder

Evelyn H. Lauder was co-creator of the Pink Ribbon, the universal symbol for breast health, and founder of The Breast Cancer Research Foundation. Over the last 20 years, the organisation has raised more than half a billion dollars to fund lifesaving research—8,657,920 hours of it to date. Evelyn was incredibly dedicated to bringing attention, awareness and discussion to the importance of breast health at a time when no one else was talking about it.

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