Home Makeup Pure Color Collection Pure Color NEW High Frequency Pure Color Explicit Silk Matte Lipstick 4.5/5 (36) Made to dare. Explicit color. Silk Matte. $74.00 New Sparkling Bellini Pure Color Melt-On Shimmerstick Lip Gloss 4.7/5 (363) $69.00 No Tomorrow Pure Color Explicit Slick Shine Slim Lipstick 4.8/5 (60) Made to dare. Explicit color. High-intensity shine. $74.00 Knowing Pure Color Matte Lipstick 4.2/5 (59) Striking, longwear color in velvety Matte finish. $66.00 - $68.00 New Candy Pure Color Hi-Lustre Lipstick 4.3/5 (48) Striking, longwear color in shimmering Hi-Lustre finish. $68.00 Intense Nude Pure Color Creme Lipstick 4.4/5 (90) Striking, longwear colour in dimensional Creme finish. $68.00 Divine Crystal Pure Color Revitalizing Crystal Balm 4.5/5 (125) Mood-boosting shades. All-day lip plumping hydration. $66.00 Love Bite Pure Color Matte Lipstick Refill 4.2/5 (59) Matte refill for long lasting Pure Color Lipstick. $49.00 935 Shock Me Pure Color Whipped Matte Lip Color with Moringa Butter 4.4/5 (170) Light as air. Lip loving care. Liquid lip goes whipped. $66.00 The Lipstick LineupFind your lip-loving formula & finish.FinishCoverageWearFeelBenefits Pure Color Explicit Slick Shine LipstickHigh-ShineFull coverage8-hour long wearSmooth, creamy, comfortablePlumps, hydrates, nourishes, conditionsExplicit color in one swipeSHOP NOW Pure Color Explicit Silk Matte LipstickSilk MatteFull coverage12-hour long wearSilky smooth and creamyExplicit color in one swipePrecise applicationSHOP NOW Pure ColorMatte LipstickMatteFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCreme LipstickCremeFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorHi-Lustre LipstickHi-LustreMedium coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCrystal LipstickCrystal ShineMedium coverageLong-wearingCreamy, comfortableA cult favoriteSHOP NOW Pure ColorCrystal BalmSheer BalmSheer, buildable coverage10-hour long wearCreamy, comfortableAll-day lip plumping hydrationA hint of glowing colorSHOP NOW Pure ColorWhipped Matte Lip ColorVelvet MatteFull coverage12-hour long wearLightweight, powdery, non-stickyInfused with the nourishing benefits of Moringa ButterSHOP NOW Some of Our Favourite Posts#PureColor