When Estée Lauder launched her classic Re-Nutriv cream in 1956, she oversaw every last detail in the creation of her “goldmine of beauty,” which was made from some the world’s costliest ingredients (and which has received a reboot this month). From the product’s formulation, to workshopping its name and tag line—in her own handwriting!—no job was too small for the entrepreneur and visionary.
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