February 11,
Everyone is born with beauty, but not everyone knows it yet.

Global Pro Makeup Artist Alex Cho was the first Asian artist to join the Estée Lauder Global Makeup Artistry team. Before starting in beauty, he studied both sculpture and fashion design, both of which inform his approach to makeup. He has been with Estée Lauder for nearly 20 years, twice earning “Makeup Artist of the Year.” In addition to working with British actress Gabriella Wilde, Alex’s work can be seen in over 10 countries in magazine editorials, on television commercials, and on the faces of countless Korean celebrities.

Born: Seoul, Korea

Currently living: Seoul, Korea

Beauty philosophy: “Everyone is born with beauty, but not everyone knows it yet.”

Estée Lauder essentials: Advanced Night Repair, Double Wear Stay-in-Place Makeup, and Pure Color Envy Sculpting Lipstick

Biggest inspiration: The authentic beauty in everyone’s lives.

Follow Alex @esteeartist_alex.